Jon Heinrich photography | Technology and Fashion: iPhone photo shoot, Upper West Side Apple Store

Technology and Fashion: iPhone photo shoot, Upper West Side Apple Store

September 10, 2013  •  Leave a Comment

I had the pleasure of working with fashion designer Astrid Brucker as she joined forces with the Upper West Side Apple store for a NY Fashion Week presentation of technology and fashion.  Photographer Ozkan Balk and I shot four models sporting Astridland's spring collection.  Together with producer Dan Reardon, we put on a presentation on different lighting arrangements for the iPhone as well as the Photostream technology, so as we shot the models, the images streamed live up to the screen for the audience.  Pretty cool stuff.  The photos came out pretty great too, the key is understanding the wide angle restrictions of a camera with out much glass (i.e. no lens to speak of).  

Check out the shots and Astrid's latest designs.  Most of the shots below were shot with the iPhone 5 including some lighting attachments to give the images that "pop" that you'd expect from fashion photography.

 

Check out Astrid's line at: www.astridland.com/

 


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